Undressing Sustainability is a project that aimed to contextualize the vagueness of “sustainability” within the fashion industry. What can brands do to authentically convey their efforts? How to assure eco-conscious consumers of their purchasing decisions? Strategies were created to help answer these questions.

Roles:

Design research

Data Analysis and Synthesis

Prototyping and Testing

This project was the thesis for the MA Design Management at UAL: London College of Communication